PAAL was born out of a shift in thought, process and execution. We have integrated all the different parts of our lives and skills to bring out the very best in our selves and our craftsmanship. It isn’t enough to be a skilled mechanic, an entrepreneur or have an interest in design. It is the teamwork, the learning from failure and the commitment to greatness that births something new.

Our mission is to continually transform  the design and functionality of our bikes by pushing the limits of all that we lay our hands on. Each PAAL motorcycle has been redesigned by Fredrik Pål Persson and all components are restored or fabricated by hand in Scandinavia.

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