PAAL began in 2013, in Malmö, Sweden, when former chef Fredrik Pål Persson hung up his apron to pursue his life-long passion of building custom motorcycles. What began in a tiny basement room as a one man operation has steadily evolved into a renowned design studio. With studios in both Malmö and Växjö, PAAL is fully equipped to handle design, prototyping and manufacturing.
Each PAAL motorcycle has been reimagined and rebuilt by hand in Sweden from carefully restored and handmade components. Our mission is to push the boundaries of design and function by bringing new life to the motorcycles we build—and the people who ride them.

Paal was born out of a shift in thought, process and execution. We have integrated all the different parts of our lives and skills to bring out the very best in our selves and our craftsmanship. It isn’t enough to be a skilled mechanic, an entrepreneur or have an interest in design. It is the teamwork, the learning from failure and the commitment to greatness that births something new.

Get to know the people behind the builds.

Our mission is to continually transform  the design and functionality of our bikes by pushing the limits of all that we lay our hands on. Each PAAL motorcycle has been redesigned by Fredrik Pål Persson and all components are restored or fabricated by hand in Scandinavia.